Free Empathy Map Creator
Understand your users better by mapping their thoughts, feelings, and behaviors. 100% free, no sign-up required.
Free Tool
Export as JSON
New Empathy Map
Persona:Target User
Says
Thinks
Feels
Does
Pains
Gains
How to Use the Empathy Map
Fill in each section to build a comprehensive understanding of your user:
- Says: What the user says out loud in interviews or feedback
- Thinks: What the user might be thinking but not expressing
- Feels: The user's emotional state and concerns
- Does: The user's actions and behaviors
- Pains: The user's frustrations and challenges
- Gains: The user's wants, needs, and measures of success
Need More UX Research Tools?
Try featureOS for comprehensive user research:
- User interview templates
- Persona creators
- Journey mapping
- Research repositories