What is Product-led Growth?

Product-led Growth is a new concept in the product management community, where the strategy is to grow the product by using the product as a tool to drive business growth. Most product-led growth strategies can be found using link backs to their marketing page when using a product like “Powered by” or “Acme relies on <product-name>”.

PLG acronym

In the product management community, PLG stands for “Product-led Growth”.